The Founder’s Series with Chris Hawk: Providing Connection, Value and Utility for Creators and Brands
StarStake Log 6 — Redefining Community Engagement
Welcome to the Founder’s series, a backstage all-access look inside the mind and methods of what StarStake is, why StarStake is and how StarStake is poised to revolutionize the creator-fan economy. Each article is from Co-founder and visionary behind the StarStake platform, Chris Hawk, and delves into different aspects of the mission StarStake is here to accomplish.
In this article, Chris Hawk shares an overview of the strategies behind StarStake, a powerful Web3 platform.
Connection, Value, and Utility
“We’re building a future where creators and brands own their relationship with their communities. Thankfully, NFTs, Blockchain and Web3 offer us the opportunity to do just that. First, you create connections with your community, and second, you create value. Once you create this connection, you’ll want to identify, “What do the fans in your community value? What do they care about?” Figure out what that is and give it to them. Third, you create utility. Look at how to deliver value to get that thing that you’re gonna give them.
What are the actions that you want them to do? Provide the actions that you want them to participate in– maybe it’s just following your account or sharing a link. You can incentivize your audience to compete amongst themselves to get the prize that you put out there.
So connection, value and utility are key. And there’s something to be said about that utility, meaning your fans can now feel useful. There’s something powerful in that symbiotic relationship. For example, as you arrive home and see your neighbor waving, they may shout out and ask, ‘Hey, could you help me fix my sinks that’s clogged? I need some help.’ As you go over there and help fix the sink, all of a sudden you feel so useful. You feel good about helping them and they’re thankful you feel happy. It creates a sense of happiness.
Feeling useful, especially as a fan to a brand that you care about or a singer or artist, it creates this happiness inside which creates this constant engagement and higher loyalty. Let me share with you how this connection, value, and utility would look like on StarStake.
A New Level of Connection for Creators and Fans
Say someone comes on as a creator on the StarStake platform and sets everything up. Let’s say you’re a fan. You come in and grab your favorite brand’s StarConnect NFT. It’s a free NFT– Yes, it’s free– it costs the fans zero. No gas fees. No minting costs. It cost the creator zero. So they get this amazing collectible, like a baseball card for that brand. And having that StarConnect can unlock some really cool content– some special gated access if the creator wants to. It’s a free connection that makes the relationship with the brand official.
Because you got that StarConnect NFT, you’re also given some points and those points go toward your Fan Score which will help you earn rewards later. So you can grab this connection and you’re also now an official fan for that brand and they can communicate with you in new ways. And it also opens up huge doors for you. Now that you’re connected, you can look and see what else they’ve got– and you can join their Brand Club.
Now, let’s say you’re an artist and you have a new album and maybe you create a Brand Club for your new album. Your fans that love that album can join that Brand Club meaning they’re going to get the StarStake NFT for that Brand Club.
They can get it for free as a level one. It’s just free and then they can earn rewards through participation, etc. Or maybe they can go VIP or black diamond or silver or whatever packages or levels you want to create. And you can incentivize those sales by creating access. So you can say, ‘Hey, if you join my VIP level, you’ll get content every week. You’re going to get T-shirts, you’re gonna get special access. You can put together a package that your fans love and you can create different tiers so you create this tiered loyalty program which also gives them scores so you can customize the ownership score.
If you’re at a level 2, VIP access can have a certain amount of points. If you have different Access NFTs, they can have different points plus whatever the customer score is, meaning how much you paid for it gives you points, dollar for dollar. So that gets put into your queue so you keep adding up all these points right now you’re part of this Brand Club and you just go in there you’ve got this NFT that looks pretty cool.
StarStake allows creators and brands to connect in a new way, empowering a whole new level of customer engagement. StarStake Brand Clubs help you build customers for life by rewarding your most valuable fans. Learn more at StarStake.com.”
Written by a human for humans.
