The Founder’s Series with Chris Hawk: Empowering Creators to Create Loyal Customers for Life
StarStake Log 3 — Redefining the Landscape of the Creator Economy
Welcome to the Founder’s series, a backstage all-access look inside the mind and methods of what StarStake is, why StarStake is and how StarStake is poised to revolutionize the creator-fan economy. Each article is from Co-founder and visionary behind the StarStake platform, Chris Hawk, and delves into different aspects of the mission StarStake is here to accomplish.
In this article, Chris Hawk shares an overview of StarStake and this powerful platform.
In his own words:
Empowering Creators
“It is really important for us at StarStake to always reiterate our vision. We want to create a middle class for creators. We want to create something where you’re a creator, a brand– small, medium, large– doesn’t matter, you can control your income, your community, your reach, your leverage, your value, you control all of that.
We’re building a future where brands own the relationships with their customers and customers own their status with the brands. I’ll say that again. A future where brands own the relationships with their customers and customers own their status. With the brands, if I were to sum up StarStake, that’s our vision– what we want to accomplish. NFTs are building blocks for creators to offer more value in ways they never ever, ever were able to before.
That’s the grand vision of this. And there’s all this crazy cool stuff inside of that, but the idea is to create this great opportunity for creators and fans and connect together in new ways. You may be thinking, ‘What is this going to do for me?’ ‘What is the problem it solves?’
It’s the number one problem that any business has, no matter what you think it is. The number one problem is disruption.
Loyal Customers for Life
The only thing you can really own in a business if you’re a business owner is customer loyalty. You can ask Dan Kennedy, he’s written book after book on this. The only thing you can truly own is a customer for life where everything else can be disrupted or taken away.
Whether that’s new media that comes out or algorithm changes or better products, cheaper prices. Everything else can be taken away from you. The next best technology could be better than yours, but at the end of the day, the one thing that you need to protect yourself against is disruption– somebody else coming in and disrupting your business.
Whether that be through platform algorithm changes or better products, COVID or something else, if you own their loyalty, if you have somebody’s loyalty within your brand and your company, it doesn’t matter what happens.
They love what you stand for. They love what you produce, they love even though there could be a better product. They just want to be at your side, they feel like it’s their product. That’s loyalty. And that loyalty is what will generate the majority of your wealth.
It shouldn’t be about getting new customers, it should be about how you keep the customers you get. There’s this great misconception out there in the world that the goal is to buy customers. You place ads, you create funnels, and you spend ad money to get those new customers. Everybody’s focused on this goal of getting customers.
The goal shouldn’t be to buy customers, the goal should be to buy loyalty. In order to buy loyalty, you have to have relationships.
StarStake is pioneering a new way for creators and brands to engage with their customers and fans through a powerful fan engine. This Web3 platform empowers creators to be able to see and reward their most active and loyal followers, thus creating the foundation for loyal customers for life.
As StarStake re-defines the landscape of the Creator Economy with this revolutionary platform, it puts the power back into the hands of the creators and allows them to truly build lasting, meaningful relationships where fans win too. It truly is technology with a purpose.”
Written by a human for humans.
